Franck Muller Vanguard Crazy Hours
Franck Muller Vanguard Crazy Hours
As a confluence of two of Franck Muller’s most important collections, the Vanguard Crazy Hours is an exciting creation, made all the more exciting by being an exclusive collection for Asia. The Vanguard Crazy Hours is the first time Franck Muller has housed the famous Crazy Hours movement in a Vanguard case, giving it a sportier, more casual feel, while the movement inspires a more leisurely approach to timekeeping. It does this through an unconventional dial layout, where the hour markers are numerals that are unordered and randomly scattered across the dial. In fact, the movement beneath the dial is calibrated so that it tracks the numbers in the correct order even when the hour hand is in different positions on the dial.
The combination of Franck Muller’s signature exaggerated numerals and this coveted and complex movement forces you to pause a moment when you gaze upon the Crazy Hours watch, to appreciate that it offers something more than just a rush to get from one appointment to another. Besides, it takes some practice to read a Crazy Hours watch at a glance.
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“In the 16 years since the Crazy Hours collection was first launched, it has been very successful,” said Nicholas Rudaz, Franck Muller’s global chief operating officer. “Everyone who sees it falls in love with it because it is so fascinating. When the Crazy Hours collection was first launched, it was difficult to show how the watch works because we could only publish photos in newspapers for publicity. But now that videos are much easier, the Crazy Hours collection has attracted more people than ever before.”
The new Vanguard Crazy Hours Asia collection is available in a variety of sizes to suit all wrists, both men and women, and in a variety of case materials. There are also a variety of dials to choose from, including bright color blocks and a faint hologram effect that is clearly visible at different angles. As Mr. Rudaz says, “If you’re late for a meeting, you’ll always have a good excuse if you’re wearing a Crazy Hours watch.” So if you want to reduce stress the next time your flight is delayed, the Crazy Hours watch may be the watch for you.